CIC News

Brad Uhl Volunteer Profile

Posted by CIC Admin in on February 22, 2018

During his fourth year studying economics at the University of Virginia, Brad began working at a local editorial design company. Within this role, Brad built his experience in branding. Years later and looking for a change in occupation, Brad met Brandon Wooten. Brandon worked as a freelance designer and was looking for someone who had marketing and production strategy expertise.  Brad filled this role and together they started ID Company in 2013.  ID Company is a branding and design firm focused on integrating brand and business strategies. We create compelling visual identities, excellent platforms and products, and cohesive experiences on behalf of our clients and partners.

Brad is also an owner of Grit Coffee. A friend of his founded Para Coffee on the UVA corner and brought Brad in to help with the coffee shop’s branding. The original owner decided that he wanted to leave the project so Brad and Brandon took over Para. In the last four years, they have acquired two additional coffee shops in Charlottesville and changed the name to Grit, as it more accurately represented who they are now as a company. Grit is currently embarking on a new endeavor as they are roasting their beans in-house rather than obtaining them from an external roaster.

Brad has served as a mentor at CIC’s Resource Fair and has spoken to our Entrepreneur Workshop about how to easily integrate branding into their business models. Brad continues to volunteer with CIC, and explains that he "enjoys the opportunity to set aside his business and aid others with their business challenges". He believes that “Charlottesville is an entrepreneurial town and a lot of businesses fail; however, CIC provides entrepreneurs with a way to succeed". 

Thank you, Brad, for your continued support of CIC!